デザイナーからのメッセージ
日本のドラマ「ビーチボーイズ」を見たことがありますか？
NAMIのブランド精神は、このドラマから派生したものです。「自分だけの海を見つける」というテーマを掲げ、このブランドを立ち上げました。誰もが自分だけの海を見つけ、自分が打ち込むべき場所を見つけ、何の束縛もなく、信じる価値観を表現する責任があると考えています。この世には、あまりにも多くの決められた価値観、あまりにも多くの枠組み、あまりにも多くのレッテルがあり、まるで服のブランドのように、人々があなたに与えた価値を身につけているだけかもしれません。もしかしたら、あなたは人々が正しいと考える人生を生きているだけかもしれません！
NAMIブランドの設立は、遊び心とルールにとらわれないことにあります。NAMIの一貫したデザイン理念は、女性の自信を表現することです。夏の熱気とビキニの華やかな模様の力を借りて、内側から外側へと魅力的に自分を表現します。NAMIの服は「どうせ夏なんだから」、束縛も計画もなく、夏は羽目を外す最高の日なのです！
WHATS IS NAMI?
NAMI’s brand spirit is an extension of this Japanese drama. I created this brand with the subject of “finding my own sea”. I believe that everyone has the responsibility to find their own sea, to find what they are worth paying for, and to show the value they believe in without restraint. In this world, there are too many pre-set values, too many frames, too many labels, like a brand of clothing. What you wear is the value that people give you. It is more likely that you are only alive. People think the right life! The establishment of the NAMI brand, its loyalty is to play and not to follow the rules. NAMI’s consistent design philosophy is to show women’s confidence. With the help of summer heat, with the help of the brilliant patterns of Bikini, from the inside to the outside, to express yourself attractively. NAMI’s clothing is “Summer anyway”. There is no restriction and no plan. Summer is a big day for indulgence!
ABOUT NAMI
NAMI provides customers with high-quality water sports products. The product categories include swimwear, warm clothing, sunscreen clothing, swimming supplies, and beach casual wear. In addition, it has developed down jackets and outdoor wind jackets.
NAMI product series are sold in department stores in Hong Kong and can be found in Sogo Department Store, Yada Department Store, Thousand Color Store, and Aeon Department Store. For details, please find store information here
