デザイナーの言葉
日本のテレビドラマ『ビーチボーイズ』を見たことがありますか？
NAMIのブランド精神は、このドラマの延長です。「自分自身の海を探す」というテーマを抱いて、このブランドを立ち上げました。誰もが自分自身の海を探し、情熱を注ぐ価値のある場所を見つけ、信じる価値観を自由に表現する責任があると思います。この世には、あまりにも多くの決められた価値観、あまりにも多くの枠、あまりにも多くのレッテルがあり、まるで有名ブランドの服のように、あなたは人々が与えた価値を身につけているのです。もしかしたら、あなたは人々が正しいと信じている人生を生きているだけかもしれません！
NAMIブランドの設立は、遊び心と規則に縛られないことを追求しています。NAMIの一貫したデザインコンセプトは、女性の自信を表現することです。夏の暑さとビキニの輝かしい模様の力を借りて、内側から外側へと魅力的に自分を表現します。NAMIの服は「どうせ夏なんだから」という感じで、束縛も計画もなく、夏はまさに自由気ままな一大イベントなのです！
WHATS IS NAMI?
NAMI’s brand spirit is an extension of this Japanese drama. I created this brand with the subject of “finding my own sea”. I believe that everyone has the responsibility to find their own sea, to find what they are worth paying for, and to show the value they believe in without restraint. In this world, there are too many pre-set values, too many frames, too many labels, like a brand of clothing. What you wear is the value that people give you. It is more likely that you are only alive. People think the right life! The establishment of the NAMI brand, its loyalty is to play and not to follow the rules. NAMI’s consistent design philosophy is to show women’s confidence. With the help of summer heat, with the help of the brilliant patterns of Bikini, from the inside to the outside, to express yourself attractively. NAMI’s clothing is “Summer anyway”. There is no restriction and no plan. Summer is a big day for indulgence!
ABOUT NAMI
NAMI provides customers with high-quality water sports products. The product categories include swimwear, warm clothing, sunscreen clothing, swimming supplies, and beach casual wear. In addition, it has developed down jackets and outdoor wind jackets.
NAMI product series are sold in department stores in Hong Kong and can be found in Sogo Department Store, Yada Department Store, Thousand Color Store, and Aeon Department Store. For details, please find store information here
