Have you ever watched the Japanese drama "BEACH BOYS"?

NAMI's brand spirit is an extension of this Japanese drama. I created this brand with the task of "finding my own sea." I believe that everyone has the responsibility to find their own sea, to find what they are willing to dedicate themselves to, and to freely express the values they believe in. In this world, there are too many predefined values, too many frameworks, too many labels, like designer clothing brands. You are wearing the values people assign to you, and it's even more likely that you are living a life that people merely consider correct!

The establishment of the NAMI brand is about playfulness and breaking the rules. NAMI's consistent design philosophy is to showcase women's confidence. With the help of summer's heat and the vibrant patterns of bikinis, women can express themselves attractively, from the inside out. NAMI's apparel is all about "it's summer anyway"—no constraints, no plans. Summer is a big day for indulgence!

WHATS IS NAMI? 
NAMI’s brand spirit is an extension of this Japanese drama. I created this brand with the subject of “finding my own sea”. I believe that everyone has the responsibility to find their own sea, to find what they are worth paying for, and to show the value they believe in without restraint. In this world, there are too many pre-set values, too many frames, too many labels, like a brand of clothing. What you wear is the value that people give you. It is more likely that you are only alive. People think the right life! The establishment of the NAMI brand, its loyalty is to play and not to follow the rules. NAMI’s consistent design philosophy is to show women’s confidence. With the help of summer heat, with the help of the brilliant patterns of Bikini, from the inside to the outside, to express yourself attractively. NAMI’s clothing is “Summer anyway”. There is no restriction and no plan. Summer is a big day for indulgence!