WORDS FROM THE DESIGNERS
Have you ever watched the Japanese drama "BEACH BOYS"?
NAMI's brand spirit is an extension of this Japanese drama. I created this brand with the theme of "finding my own sea." I believe that everyone has a responsibility to find their own sea, to find a place worth dedicating themselves to, and to freely display the values they believe in. In this world, there are too many preconceived values, too many frameworks, too many labels, like designer clothing. What you wear is the value people ascribe to you, and it's even more likely that you're only living the life people deem correct!
The establishment of the NAMI brand is ultimately about playfulness and not adhering to rules. NAMI's consistent design philosophy is to showcase women's confidence. Through the summer heat and the vibrant patterns of bikinis, it's about expressing oneself charmingly, from the inside out. NAMI's apparel says, "It's summer anyway," no constraints, no plans. Summer is a grand day for indulgence!
WHATS IS NAMI?
NAMI’s brand spirit is an extension of this Japanese drama. I created this brand with the subject of “finding my own sea”. I believe that everyone has the responsibility to find their own sea, to find what they are worth paying for, and to show the value they believe in without restraint. In this world, there are too many pre-set values, too many frames, too many labels, like a brand of clothing. What you wear is the value that people give you. It is more likely that you are only alive. People think the right life! The establishment of the NAMI brand, its loyalty is to play and not to follow the rules. NAMI’s consistent design philosophy is to show women’s confidence. With the help of summer heat, with the help of the brilliant patterns of Bikini, from the inside to the outside, to express yourself attractively. NAMI’s clothing is “Summer anyway”. There is no restriction and no plan. Summer is a big day for indulgence!
ABOUT NAMI
NAMI provides customers with high-quality water sports products. The product categories include swimwear, warm clothing, sunscreen clothing, swimming supplies, and beach casual wear. In addition, it has developed down jackets and outdoor wind jackets.
NAMI product series are sold in department stores in Hong Kong and can be found in Sogo Department Store, Yada Department Store, Thousand Color Store, and Aeon Department Store. For details, please find store information here




